Upon completion of this course, you will be able to:
- Understand the major theories, principles, concepts of marketing.
- Appply practices of marketing within a wider business context
- Use acquired marketing knowledge and transferable skills within a defined marketing environment.
- Differentiate between a range of marketing strategies for digital marketing platforms
- Utilise principles of marketing practice in an operational context
- Effectively communicate and present information, arguments and analysis in a variety of forms.
- Utilise marketing knowledge, understanding and skills to critically evaluate and formulate evidence-based arguments and identify solutions to digital marketing problems.
- Utilise and apply professional and academic skills to create and justify compelling digital marketing solutions.
Intakes:
January, April, June & September
Entry Requirements:
To enrol in this course, you are required to have a minimum of:
- 5 SPM Credits (including English) or its equivalent and
- 2 A-Level Passes / 2 STPM Principals or
- A recognised Degree or Diploma
* Trial Examinations/Forecast results are accepted.
You will be exposed to a number of critical areas over 3 years and will be assessed through a combination of assessments and written examinations.
year 1
- Accounting & Business Environment
- Microeconomics
- Organisational Behaviour
- Marketing Management
- Basic Business Statistics (Elective)
- Management (Elective)
year 2
- As required by Birmingham City University
year 3
- As required by Birmingham City University
* The subjects listed are merely indicative and may be subject to change. Additionally, you are required by the Ministry of Education Malaysia to complete Mata Pelajaran Umum (MPU) subjects.
Tuition Fees Structure
| Malaysian Students (All Inclusive Fee) |
Year 1 : RM 20,000
Year 2 : Kindly contact our consultants for the latest information.
Year 3 : Kindly contact our consultants for the latest information.
|
| International Students (All Inclusive Fee) |
Year 1 : RM 25,000
Year 2 : Kindly contact our consultants for the latest information.
Year 3 : Kindly contact our consultants for the latest information.
|
* The fees above do not include living expenses and accommodation. The examinations fees stated applies to both Malaysian and international students. All fees listed may be subject to change. Payment can be made by Cash, Cheque, Credit Card or Instalments. Kindly enquire about the 0% Interest Payment Plans that are available.
