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Diploma in Marketing & Advertising

Convince Through the Power of Persuasion

As one of the most established advertising diplomas in the country, you will be groomed to become a versatile professional in the creative industry, specialising in advertising and marketing communications.

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Core modules

  • Year 1
    • Advertising Principles
    • Communication English 102
    • Communication English 103
    • Computer Graphics
    • Creative Thinking
    • Introduction to Sociology
    • Marketing Principles
    • Marketing Research
    • Mass Communication
    • Media Research Strategy Planning and Buying
    • Presentation Skills
    • Pengajian Malaysia 2
    • Bahasa Melayu Komunikasi 1
      Year 2
    • Advertising Campaign Management
    • Brand Management
    • Consumer Behaviour
    • Digital Marketing
    • Creative Concept Development
    • Creative Process and Execution
    • Cross Cultural Studies for Marketing and Advertising
    • Practical Training
    • Bahasa Kebangsaan A
    • Problem Solving & Decision Making
    • Study of Religions
    • Serving Our Society (S.O.S.)
      Final Semester
    • Contextual Studies
    • Portfolio Building

Elective modules

  • Electives – Choose any two* *subject to availability
    • Copywriting
    • Visual Communication
    • Integrated Marketing Communications
    • International Marketing

Entry requirements

    • 3 credits in SPM or IGCSE; OR
    • 3Bs in UEC; OR
    • IACT College Certificate in Communication Studies; OR
    • Other qualifications recognized by the Ministry of Education Malaysia

    English Language Proficiency

    • SPM - Grade E
    • UEC - C8
    • IELTS - Band 4.0
    • IGCSE 1st Language - PASS
    • * Trial examinations/ forecast results are accepted
    • * Candidates who do not have a credit in Art at SPM level, will need to pass an interview and a drawing test, or portfolio assessment

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Diploma in Marketing & Advertising

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Malaysian Students (All Inclusive Fee)

Year 1

RM17, 900

Year 2

RM19, 900


International Students (All Inclusive Fee)

RM39, 800

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