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BBA (Hons) Digital Transformation

Become an innovator in the New Normal

This programme integrates crucial business and digital transformation knowledge.  This course provides a holistic perspective of digital business transformation and therefore encompasses much more than a discussion of disruptive technologies. You will gain an understanding of new digital platforms and ecosystems as a central element of new business models, as well as gain digital leadership skills, and learn how to harness the full potential of digital platforms.

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Core modules

  • YEAR 1:
    • Introduction to Management: University of California, Irvine*
    • Information Systems: University of London*
    • Business Communication: Macquarie University*
    • Business Law
    • Tamadun Islam dan Tamadun Asia (TITAS)
    • Business Statistics: John Hopkins University*
    • Principles of Marketing: IE Business School,Spain*
    • Customer Behaviour: IE Business School, Spain*
    • Microeconomics: University of Pennsylvania*
    • Hubungan Etnik
    • Human Resource Management: University of Minnesota*
    • Macroeconomics: University of Illinois at Urbana-Champaign*
    • Organizational Behavior in Multi-ethnic Society in Malaysia
    • Financial Accounting: University of Virginia*
      YEAR 2:
    • Marketing Management: University of Illinois at Urbana-Champaign*
    • Entrepreneurial Skills 2: University of Virginia*
    • Fundamentals to Information Security: University of London & Royal Holloway, University of London*
    • Community Service 2
    • Operations Management: University of Illinois at Urbana-Champaign*
    • Big data- Business Intelligence: Yonsei University*
    • Digital Information Security Management
    • Introduction to BlockChain: Duke University*
    • Business Ethics & CSR 3: University of Illinois at Urbana-Champaign*
    • FinTech and its Application: University of Michigan*
    • Cloud Computing for Business: Duke University*
    • Internet of Things: University of California San Diego*
    • Project Management: University of California, Irvine*
      YEAR 3:
    • Financial Management: RICE University*
    • Augmented Reality in Business
    • Entrepreneurship: HEC, Paris*
    • Business Research Method: University of North Texas*
    • Industry 4.0 Readiness: University at Buffalo & The State University of New York*
    • Strategic Management: University of London*
    • Project Paper

Elective modules

  • Choose 4 Electives modules from the following:
      Marketing Electives
    • International Marketing & Strategy: Yonsei University*
    • Cross-Cultural Marketing
    • Customer Relationship Management
    • Brand Management: IE Business School, Spain*
    • Portfolio Investment Management University of Geneva*
    Human Resources Electives 
    • Human Resource Electives
    • Human Resource Development: University of California, Irvine*
    • Occupational Health & Safety
    • Industrial Relationship 3
    • Compensation Management

Entry requirements

    • A pass in STPM or matriculation, with a minimum Grade C (GP 2.00) in any 2 subjects, and a pass in Mathematics and English at SPM level or any equivalent qualification; OR
    • Any qualification equivalent to Diploma or Advanced Diploma (Level 4 or 5, MQF); OR
    • Matriculation/Foundation qualification with a minimum CGPA of 2.00 out of 4.00, or any equivalent qualification.

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BBA (Hons) Digital Transformation

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Malaysian Students (All Inclusive Fee)

Year 1:

RM 9,900

Year 2:

RM 9,900

Year 3:

RM 9,900

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