Bachelor of Communication (Hons) Branding & Digital Marketing (Conventional)

Veritas University College

N/0323/6/0003(PA16250)03/28

Here's the BIG Picture

Branding & Digital Marketing are the cornerstones of future business success, driving engagement, loyalty, and growth in the digital age as effective communication and branding strategies are essential for businesses to succeed and stand out in a crowded marketplace.  

This Veritas degree offers you a unique opportunity to dive deep into the world of strategic communication, branding, and digital marketing. This degree equips you with the skills and knowledge needed to develop compelling brand narratives, create engaging content, and leverage digital platforms to connect with target audiences effectively.  

You will gain practical experience in developing integrated marketing campaigns, analysing consumer behaviour, and harnessing the power of social media and digital technologies to drive business results. Whether you're passionate about storytelling, creative content creation, or data-driven marketing strategies, this branding and digital marketing degree will prepare you for a rewarding career. 

With this Course, You Will:

  • Learn how to use data to get a better understanding of consumers
  • Harness your creative skills to produce engaging marketing content using digital technology
  • Gain specialist knowledge of the advertising and digital marketing industry that will prepare you for work in any industry
  • Have hands-on experience
  • Be future-ready and equipped with the skills required to take on the challenges of this new normal

Why choose Veritas University College?

At Veritas, we are constantly re-thinking the learning process and leveraging on efficiency, technology and strategic partnerships to provide a holistic next gen educational journey for our students. Veritas is also committed to pushing the UN’s Sustainable Development Goals by continuously developing world class programmes at some of the most affordable fees available in the market. As a result of our far-reaching efforts, Veritas has received the BrandLaureate Best Brand in Online Education award for 2020, 2021, 2022 and 2023 in recognition of our exceptional academic and co-curricular experience.

How Do I Get In?

  • A pass in STPM, with a minimum Grade C (GP 2.00) in any 2 subjects, and a credit in English at SPM level or any equivalent qualification; OR 
  • A pass in STAM with a minimum grade of Jayyid, and a credit in Mathematics and English at SPM level; OR 
  • Any qualifications equivalent to Diploma or Advanced Diploma (Level 4 or 5, MQF); OR 
  • Matriculation/Foundation qualification with a minimum CGPA of 2.00 out of 4.00, or any equivalent qualification. 

Hello there, welcome to BAC Education!

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COURSE MODULES

Year 1

 - Mass Communication Fundamentals      
- Principles of Advertising   
- Principles of Marketing   
- Creative Idea Conceptualisation
- Critical Thinking    
- Popular Culture
- Photography
- Digital Image Creation   
- Consumer Behaviour  
- Copywriting across Medias
- Digital Branding Image Strategies

Year 2

- Applied Branding Strategy, Planning and Management  
- Video Production
- Media Ethics
Media and Communication Theories  
- Creative Execution
- New Media Technology   
- E-Commerce 
- Social Media and Content Marketing  
- Media Strategy      
- SEM and SEO 

Year 3

- Research Methodology   
- International Branding Strategies and Execution  
- Web Analytics   
- Final Year Project   
- Internship

Elective Modules

Choose any 2:

- PR Theory and Practice / Motion Graphics
- Sound Design and Production / Visual Communication

MPU Modules

- Penghayatan Etika dan Peradaban (Malaysian students) / Bahasa Melayu Komunikasi 2 (international students) 
- Bahasa Kebangsaan A / Academic Writing 
- Serving our Society (S.O.S)  
- Falsafah dan Isu Semasa / Pengajian Malaysia 3 

Detailed Course Modules

Tuition Fees

Malaysian Student

International Student

All inclusive fee:
RM14,900
Per Year

All inclusive fee:
RM17,900
Per Year

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