On 26 September 2024, IACT College had the honour of hosting a workshop led by renowned Brazilian designer Felipe Taborda. This event marked a significant opportunity for students to delve into the dynamic world of branding and graphic design. As part of his visit to Malaysia, Taborda shared his extensive knowledge and expertise, inspiring young minds to broaden their creative horizons.

The workshop aimed to introduce students to the fundamental concepts of branding and the origins of ideas. Felipe Taborda, known for his innovative and impactful work in graphic design and visual communication, guided participants through the intricate process of idea development. His approach emphasised the transformation of raw concepts into effective branding strategies that resonate in today’s competitive landscape.

Students engaged in thought-provoking discussions and hands-on activities, exploring how ideas can be nurtured and refined. Taborda’s creative vision and practical insights provided valuable lessons on the importance of branding in various contexts, equipping attendees with the skills to think critically and creatively in their future careers.

This enriching experience not only highlighted the significance of branding in the modern world but also encouraged students to embrace their creativity and explore the potential of their ideas. As they left the workshop, participants carried with them new perspectives and the motivation to pursue their passions in graphic design and branding. Felipe Taborda’s visit undoubtedly left a lasting impression, inspiring the next generation of creative thinkers.