Master of
Business Administration (Conventional)

COURSE MODULES

Strategic Marketing Management
Changing environments, greater competition and advances in ICT have led firms to recognise the importance of developing intelligence and strategic insights about markets and consumers. This module will enhance your understanding of how to analyse, formulate, implement and manage marketing strategies and policies at the tactical and strategic management levels.  You will also earn a microcredential from MacQuarie University.

Managerial Finance
This module introduces you to the importance of financial management in business operations. You will understand the effects of environmental changes on the financial performance of a firm. You will also earn a microcredential from Copenhagen Business School

Strategic Human Resource Management
This module seeks to enhance your understanding of the concepts, roles, functions and the practices of human resources in organisations. It focuses on the human resource environment and challenges faced by organisations, managing work flows and job analysis, legal aspects of HR, human resource planning and recruitment, selection and testing processes, and several other aspects.  You will also earn a microcredential from the University of Michigan.

Managerial Economics
This module seeks to enhance your understanding of micro and macroeconomics which affect a business and decision-making by managers. Discussions will focus on the basic models of a firm, criticisms of the models and alternatives. You will also examine production theory and estimations, productions with one variable, two variables and an optimal combination of inputs.  Cost theory and market structure with perfect competition, monopoly, and monopolistic competitions are covered as well. You will also earn a microcredential from the University of California, Irvine.

Strategic Management
Strategic management is examined in terms of contents, process and context. This module covers issues of internal and external environment analysis and associates them with the notion of competitive advantage. Strategy is defined at three levels: corporate, business and functional, but it is thoroughly discussed at the business and functional levels only. The roles and responsibilities of managers involved in the decision-making process are also highlighted. You will also earn a microcredential from the University of California, Davis.

Business Research Method
Business research methods furnishes the requisite knowledge, skills and tools to address the requirement for information under conditions of uncertainty. The areas that will be covered include, introduction to the scientific method, research process, ethics in research, research design, measurement, sampling, data collection, analysis, interpretation and report writing. You will also earn microcredentials from The University of North Carolina Chapel Hill and The University of Edinburgh.

Entrepreneurship
The objective of this module is to expose you to the entrepreneurship ecosystem, both in terms of theoretical and applied knowledge. This serves as an ideal elective either to bring together or introduce relevant concepts within social science, i.e. marketing, OB, management, strategy. You will also earn a microcredential from the University of Maryland.

Organisation and Business Management
This module seeks to expose students to the elements and issues of how ‘organisations behave’ and what causes them to behave as such. It focuses on theories, research and practice of OB, especially those on the organisational dynamics related to culture, individual behaviours, social perception as well as attributes, motivation, performance, behaviour modifications, and decision-making. You will also earn a microcredential from Yale University.

MBA Business Project
This module exposes you to various aspects relevant to solving problems at the workplace, which includes identification of specific research problems in business, documentation of findings in the form of a written project paper and production of a suitable business report using the appropriate techniques.