IACT & University of Canberra's
Cross Culture Ideation Workshop

This June saw a powerhouse of a collaboration between IACT and the University of Canberra. An insightful workshop was held at True North, aimed at deepening students' understanding of the cultural implications in designing advertising campaigns.

The primary objective of this programme was to expose students to the nuances of Malaysian culture while introducing IACT students to the intricacies of Australian culture. In today's globalised world, understanding cultural differences is crucial for creating effective advertising campaigns.

By appreciating diverse cultural perspectives, advertising professionals can design messages that resonate more deeply with their target audiences.

Bridging Cultures Through Education

This collaboration between the University of Canberra and IACT College serves as a platform for cultural exchange and mutual learning. Students had the wonderful opportunity to immerse themselves in different cultural contexts, enhancing their ability to craft campaigns that are culturally sensitive and impactful. This exposure is particularly beneficial for advertising students, as it equips them with the skills to navigate the different nuances of international markets.

Uplifting Academic Articulation

Beyond cultural immersion, the workshop also aimed to encourage academic articulation for IACT students to the University of Canberra. The University of Canberra, renowned for its robust advertising and media programmes, offers a diverse academic environment that complements the practical and creative focus of IACT College.

By facilitating this articulation, students can benefit from a broader spectrum of knowledge and experience which just further enriches their academic and professional journey.

Workshop Highlights

The workshop featured a series of interactive sessions, including cultural presentations, group discussions, and collaborative projects. Experts from both institutions shared their insights on the impact of cultural elements in advertising, providing students with real-world examples and case studies.

These activities were a great way to creating a more dynamic learning environment where students could actively engage with the material and with each other.

Takeaways for Future Advertising Professionals

For aspiring advertising professionals, understanding the cultural context is not just an added advantage but a necessity. This workshop perfectly highlighted the importance of being culturally competent within the advertising industry. Students also got the opportunity to learn how cultural symbols, language nuances, and societal values influence consumer behavior and how these elements can be strategically incorporated into advertising campaigns.

In the end, everyone came out with of the workshop with a greater cultural awareness and understanding. By bringing together the University of Canberra and IACT College, the workshop provided students with a unique opportunity to broaden their horizons and bring them into the world of advertising.

The lessons learned from this workshop will undoubtedly play a crucial role in shaping their ability to create campaigns that are not only innovative but also culturally resonant.