Exploring the Future of Global Media Intelligence at 2024 WPRD Conference

The final speaker at the 2024 WPRD Conference, which was held in conjunction with World Public Relations Day at Menara BAC, was Jeremiah Jude Rodrigues, the General Manager of CARMA (Malaysia).

CARMA is a leading global media intelligence firm renowned for its cutting-edge analytics and insights. Jeremiah shared his extensive knowledge and expertise, discussing the transformative role of media intelligence in today's fast-paced digital landscape. His presentation highlighted the critical importance of leveraging advanced data analytics to understand media trends, measure PR effectiveness, and shape strategic communication efforts.

Jeremiah's insightful presentation included the critical aspects of media analytics, emphasising the importance of helping clients and prospects make data-driven, informed decisions. He also discussed the evolving social media landscape and the significance of deciphering vast amounts of data to extract meaningful insights.

While highlighting the necessity of understanding the audience, stressing that effective media analytics is not just about collecting data, but about interpreting it to drive strategic communication and enhance PR effectiveness, Jeremiah also provided valuable guidance on utilising media intelligence to navigate the complexities of modern media and achieve impactful results.

As his session came to a close, Jeremiah reinforced the transformative power of media intelligence in today's digital age, encouraging PR professionals to embrace advanced analytics to stay ahead of the curve and make impactful, informed decisions. His insights left a lasting impression on attendees, underlining the essential role of data in shaping the future of public relations.