Diploma in Digital Marketing
University Malaysia of Computer
Science & Engineering (UNIMY)
N/0415/4/0011(PA15302)10/28
Here's the BIG Picture
The future of marketing is digital. Innovative new channels mean new opportunities for reaching audiences and growing brands. Businesses need people like you to help them create content, collect data and make their marketing more effective.
This UNIMY diploma is the perfect course if you're intrigued by the evolving landscape of digital marketing, where customer experience shapes the very essence of product and service development. Here, you'll hone your skills, building a holistic understanding of digital marketing techniques and platforms to bolster overarching marketing strategies. Through subject expertise in business and marketing, and a focus on contemporary digital issues like SEO, big data, social media marketing, and content marketing, you'll emerge from this immersive learning experience equipped as a digital native. Armed with creative, customer-centric, and commercially astute skills, you'll stand out as a valuable asset in the workforce of the future
Why Choose This Course At UNIMY?
- You will learn how to develop and execute digital marketing strategies, optimise websites for search engines (SEO), and create and manage social media campaigns
- You will be taught how to design and implement email marketing campaigns, analyse and interpret web analytics data, and how to use online advertising platforms effectively
Why choose UNIMY?
At UNIMY, you will benefit from an exceptional academic experience set within the well-renowned science, technology, and innovation hub. UNIMY’s lecturers are a diverse group of experts from various industries with specialisations in UNIMY’s eight focus areas. Our ethos of high-quality teaching and learning, leading-edge curriculum, and work readiness skills, combined with a vibrant student experience will be the key to unlocking your true potential. This is where you will gain fundamental knowledge and practical experience, as well as become competent enough to take on the challenges that come with IR 4.0.
How Do I Get In?
- Pass in Sijil Pelajaran Malaysia (SPM) with at least credit in any 3 modules, or any equivalent qualification
- A pass Sijil Tinggi Persekolahan Malaysia (STPM), with a minimum of Grade C (GP 2.0) in any module, or any equivalent qualification
- A pass in Sijil Tinggi Agama Malaysia (STAM) with a minimum grade of Maqbul
- A pass in Sijil Kemahiran Malaysia (SKM) Level 3 in a related field, and a pass in SPM with a minimum of 1 credit in any module
- Any qualifications equivalent to Certificate (Level 3 Malaysian Qualifications Framework, MQF)
- Other equivalent qualification recognized by the Malaysian Government
English Language Requirements
Local Students:
- SPM/IGCSE - Minimum Pass; or
- MUET - Minimum Band 3.0
International Students:
- MUET - Minimum Band 3.0; or
- IELTS - Minimum Band 4.5; or
- TOEFL iBT - Minimum Score 33; or
- PTE - Minimum Score 43; or
- LINGUASKILL - Minimum Score 147
** Validity of test results
- MUET - 5 years
- IELTS, PTE, Linguaskill & TOEFL iBT - 2 years
COURSE MODULES
Year 1
- Introduction to Accounting
- Introduction to Economics
- Basic Concepts of Marketing
- Introduction to Digital Marketing
- Design Thinking
- Business Statistics
- Introduction to Finance
- Introduction to Management
- Management Information System
- Content Marketing
- Search Engine Marketing and Optimisation
Year 2
- Operations Management
- Web Design and Development
- Social Media Marketing
- Consumer Behaviour
- Introduction to Human Resource Management
- Organisational Behaviour
- Introduction to Advertising
- Marketing Analytics
- Big Data and Emerging Innovation
- Business Mathematics
- Final Year Project
Year 3
- Practical Training
MPU Modules
- New Venture Creation
- Appreciation of Ethics and Civilisation (Malaysian students)
- Malay Communication Language I (International students)
- Integrity and Anti-Corruption
- Community Service
- National Language A (for students without Credit in SPM BM)
TUITION FEES
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MALAYSIAN STUDENTS |
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|---|---|
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Year 1 |
Year 2 |
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Resource Fee: RM1,000 per year |
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INTERNATIONAL STUDENTS |
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Year 1 |
Year 2 |
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Resource Fee: RM1,000 per year |
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