Diploma in Digital Marketing
University Malaysia of Computer
Science & Engineering (UNIMY)
N/0415/4/0011(PA15302)10/28
Here's the Course Overview
The future of marketing is digital, and it’s shaping the way brands connect with audiences in exciting new ways. Businesses are constantly searching for creative minds like yours - people who can craft compelling content, gather valuable insights, and develop strategies that make a real impact.
This UNIMY diploma is your gateway to mastering the ever-evolving world of digital marketing. You’ll dive into hands-on learning, exploring everything from SEO and big data to social media campaigns and content creation. You’ll learn how to craft powerful digital marketing strategies, optimize websites for search engines, create impactful social media campaigns, and design compelling email marketing efforts.
With real-world projects and expert guidance, you’ll gain the practical skills needed to excel in the digital marketing industry and position yourself as a future-ready, highly sought-after professional.
Course Entry Requirements
- Pass SPM with at least credit in any 3 modules, and a pass in English; or
- Pass STPM), with a minimum of Grade C (GP 2.0) in any module, and a pass in English; or
- Other equivalent qualification recognised by the Malaysian Government
* Trial Examination / Forecast results are accepted.
Why choose UNIMY for digital marketing?
At UNIMY, you will benefit from an exceptional academic experience set within the well-renowned science, technology, and innovation hub. UNIMY’s lecturers are a diverse group of experts from various industries with specialisations in UNIMY’s eight focus areas. Our ethos of high-quality teaching and learning, leading-edge curriculum, and work readiness skills, combined with a vibrant student experience will be the key to unlocking your true potential.
COURSE MODULES
Year 1
- Introduction to Accounting
- Introduction to Economics
- Basic Concepts of Marketing
- Introduction to Digital Marketing
- Design Thinking
- Business Statistics
- Introduction to Finance
- Introduction to Management
- Management Information System
- Content Marketing
- Search Engine Marketing and Optimisation
Year 2
- Operations Management
- Web Design and Development
- Social Media Marketing
- Consumer Behaviour
- Introduction to Human Resource Management
- Organisational Behaviour
- Introduction to Advertising
- Marketing Analytics
- Big Data and Emerging Innovation
- Business Mathematics
- Final Year Project
Year 3
- Practical Training
MPU Modules
- New Venture Creation
- Appreciation of Ethics and Civilisation (Malaysian students)
- Malay Communication Language I (International students)
- Integrity and Anti-Corruption
- Community Service
- National Language A (for students without Credit in SPM BM)
TUITION FEES
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MALAYSIAN STUDENTS |
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Year 1 |
Year 2 |
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Resource Fee: RM1,000 per year |
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THE UNIMY x COURSE ADVISOR MALAYSIAN SCHOLARSHIP |
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Year 1 |
Year 2 |
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Resource Fee: RM1,000 per year |
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INTERNATIONAL STUDENTS |
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Year 1 |
Year 2 |
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Resource Fee: RM1,000 per year |
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THE UNIMY x COURSE ADVISOR GLOBAL SCHOLARSHIP |
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Year 1 |
Year 2 |
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Resource Fee: RM1,000 per year |
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Examination Structure of the Programme
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You are assessed through a combination of: |
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Coursework (50%) – Includes assignments, quizzes, projects, and presentations. |
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Final Exams (50%) – Written assessments to evaluate theoretical understanding. |
Relevance of Subjects Offered According to Fields
For those who want to pursue:
Digital Marketing / Social Media Marketing / Web Analytics
- Digital Marketing Strategies
- SEO & SEM
- Social Media Campaigns
- Content Creation & Branding
- Email Marketing
- Web Analytics
Business & Marketing
- Marketing Fundamentals
- Consumer Behaviour
- Digital Marketing Strategies
- Entrepreneurship
- Business Communication
Progression Pathways
Progression: Upon completing this diploma, you can progress to UNIMY’s degree programmes, such as:
Veritas University College:
- Bachelor of Communication (Hons) Branding & Digital Marketing
- BA (Hons) Business Administration (Conventional/ODL)
- BBA (Hons) Digital Transformation (ODL)
UNIMY:
- Bachelor of Multimedia (Interactive Media) with Honours
- Bachelor in Business Administration (Management Information Systems)
FAQs About Diploma in Digital Marketing
Who should pursue a Diploma in Digital Marketing?
Who should pursue a Diploma in Digital Marketing?
If you want to build a career in digital marketing, social media, or online advertising but need a strong foundation before pursuing a degree, then this diploma is ideal for you.
Can I apply without prior digital marketing experience?
Can I apply without prior digital marketing experience?
Yes, this programme is designed for beginners and covers fundamental digital marketing concepts from scratch.
What are the career prospects after completing this pathway?
What are the career prospects after completing this pathway?
You can move on to degree programmes in marketing, business, or digital media, leading to careers in digital marketing, content creation, SEO, social media management, and analytics.
Is financial aid available for this programme?
Is financial aid available for this programme?
Yes, you can apply for PTPTN, scholarships, or flexible payment plans offered by UNIMY.
What is the learning approach?
What is the learning approach?
A mix of lectures, hands-on labs, group projects, and industry-related assignments to prepare you for real-world applications in digital marketing.
What should I prepare to apply to this programme?
What should I prepare to apply to this programme?
You should have your SPM/IGCSE or equivalent academic transcripts, identification documents, and proof of English language proficiency (if required). Additional documents may be needed depending on the application process.
Are flexible payment options available?
Are flexible payment options available?
Yes, UNIMY provides flexible payment plans, allowing you to pay your tuition fees in installments. Contact us for more details.
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