Diploma in Digital Marketing
University Malaysia of Computer
Science & Engineering (UNIMY)
N/0415/4/0011(PA15302)10/28
Here's the BIG Picture
The future of marketing is digital, and it’s shaping the way brands connect with audiences in exciting new ways. Businesses are constantly searching for creative minds like yours - people who can craft compelling content, gather valuable insights, and develop strategies that make a real impact.
This UNIMY diploma is your gateway to mastering the ever-evolving world of digital marketing. You’ll dive into hands-on learning, exploring everything from SEO and big data to social media campaigns and content creation. You’ll learn how to craft powerful digital marketing strategies, optimize websites for search engines, create impactful social media campaigns, and design compelling email marketing efforts.
With real-world projects and expert guidance, you’ll gain the practical skills needed to excel in the digital marketing industry and position yourself as a future-ready, highly sought-after professional.
How Do I Get In?
- Pass SPM with at least credit in any 3 modules, and a pass in English; or
- Pass STPM), with a minimum of Grade C (GP 2.0) in any module, and a pass in English; or
- Other equivalent qualification recognised by the Malaysian Government
* Trial Examination / Forecast results are accepted.
Why choose UNIMY?
At UNIMY, you will benefit from an exceptional academic experience set within the well-renowned science, technology, and innovation hub. UNIMY’s lecturers are a diverse group of experts from various industries with specialisations in UNIMY’s eight focus areas. Our ethos of high-quality teaching and learning, leading-edge curriculum, and work readiness skills, combined with a vibrant student experience will be the key to unlocking your true potential.
COURSE MODULES
Year 1
- Introduction to Accounting
- Introduction to Economics
- Basic Concepts of Marketing
- Introduction to Digital Marketing
- Design Thinking
- Business Statistics
- Introduction to Finance
- Introduction to Management
- Management Information System
- Content Marketing
- Search Engine Marketing and Optimisation
Year 2
- Operations Management
- Web Design and Development
- Social Media Marketing
- Consumer Behaviour
- Introduction to Human Resource Management
- Organisational Behaviour
- Introduction to Advertising
- Marketing Analytics
- Big Data and Emerging Innovation
- Business Mathematics
- Final Year Project
Year 3
- Practical Training
MPU Modules
- New Venture Creation
- Appreciation of Ethics and Civilisation (Malaysian students)
- Malay Communication Language I (International students)
- Integrity and Anti-Corruption
- Community Service
- National Language A (for students without Credit in SPM BM)
TUITION FEES
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MALAYSIAN STUDENTS |
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|---|---|
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Year 1 |
Year 2 |
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Resource Fee: RM1,000 per year |
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INTERNATIONAL STUDENTS |
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Year 1 |
Year 2 |
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Resource Fee: RM1,000 per year |
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