Diploma in
Digital Advertising
(formerly known as Diploma in Marketing and Advertising)
IACT College
R3/0415/4/0023(A7019)05/26
Here's the BIG Picture
Consider the impact of brands, advertisements, and marketing campaigns. Can you remember any that have left a lasting impression? If a specific one comes to mind, then it has undoubtedly achieved its purpose. Welcome to the exhilarating world of marketing and advertising, where keeping pace with trends, conceiving unique concepts, and discovering innovative ways to engage consumers are at the forefront.
Marketing and advertising are pillars of modern business, offering an exciting and fast-paced career path for those with a creative edge and strategic mindset. From crafting compelling brand narratives to executing targeted advertising campaigns, every aspect of marketing and advertising offers a chance to unleash your creativity and make a tangible impact on the world around you.
If you are interested in the world of digital advertising, it is important to stay up-to-date on the latest trends and technologies. This industry is constantly evolving, so continuous learning and adaptation are key to success. Our Diploma in Digital Advertising will equip you with the skills and knowledge needed to excel in the fast-paced world of marketing. You can explore a variety of career opportunities in advertising agencies, media companies, or even as a freelance digital marketer.
With this Course, You Will:
- Hone your interest in the field
- Develop your skills in marketing and advertising
- Become a versatile professional in the creative industry
- Gain access to advanced standing into Year 2 of the BA (Hons) in Advertising and Design or Year 3 of other degree programmes offered by the University of Sunderland
- Gain access to advanced standing into the BA (Hons) in Marketing Management or Year 3 of the BA (Hons) in Advertising & Digital Marketing offered by the University of Northampton
- Upon completion, gain a Diploma from the International Advertising Association (IAA), New York
6 Reasons to Study Digital Advertising at IACT
Multi-Award Winning Student Campaigns at the Kancil Awards
Get a Certificate from the International Advertising Association (IAA), New York
Industry Syllabus & Project-Based Learning
Delivered by an outstanding Academic, Professional, and Global Faculty
Recognised & Endorsed by the Malaysian Advertising Agency (MAA)
Vibrant Student Life
Why choose IACT College?
A pioneer in creative communications education as early as the 1970, IACT has since established itself as the nations premier creative communication’s specialist. We do not just teach creativity, we actively inspire it as a trusted educator in the creative industry- with our students receiving over 90 prestigious industry awards over the past 5 years. We are also the only college in Malaysia to receive accreditation from the International Advertising Association in New York, and continue to focus on providing industry ready education with programmes designed and developed to train you for industry expectations.
How Do I Get In?
- 3 credits in SPM or IGCSE;
- 3Bs in UEC; OR
- IACT College Certificate in Communication Studies; OR
- Other qualifications recognized by the Ministry of Education Malaysia
English Language Proficiency
- Achieve a minimum score Band 2 in the Malaysian University English Test (MUET); or
- SPM – Grade C; or
- UEC – B6; or
- IGCSE - C
- IB English A1/A2/B Higher Level – 2; or
- Equivalent
* Trial examinations/ forecast results are accepted
*Candidates who do not have a credit in Art at SPM level, will need to pass an interview and a drawing test, or portfolio assessment
COURSE MODULES
Year 1
- Communication English
- Presentation Skills
- Creative Thinking
- Mass Communication
- Digital Media Graphics
- Principles of Advertising
- Photography and Digital Imaging
- Introduction to Sociology
- Video Production
- Principles of Marketing
- Research Methods
Year 2
- Creative Concept Development
- Consumer Trends and Behaviour
- Media Planning
- Creative Process and Execution
- Digital Advertising
- Digital Storytelling and Animation
- Market Research
- Interactive Portfolio
-Online Startups and E-Commerce Branding
- In-Company Practical Training
Elective Modules*
Choose any 2 modules below:
- Copywriting
- Visual Communication
- Contextual Studies
- UI / UX Design Fundamentals
- International Marketing
*Subject to availability
MPU Modules
- Appreciation of Ethics and Civilisation (Malaysian students) / Malay Communication 1 (International students)
- Integrity and Anti-Corruption
- Community Service
- National Language A (only for students without credit in SPM BM)
TUITION FEES
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MALAYSIAN STUDENTS |
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Year 1 |
Year 2 |
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Resource Fee: RM1,000 per year |
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INTERNATIONAL STUDENTS |
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Year 1 |
Year 2 |
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Resource Fee: RM1,000 per year |
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