Bachelor of Communication (Hons) Branding & Digital Marketing (ODL)
Veritas University College
N-DL/321/6/0255(FA14128)12/25
Here's the BIG Picture
Cover the latest trends and techniques in digital marketing, including search engine optimisation (SEO), social media marketing, and content marketing.
This Veritas degree helps you dive deep into strategic communication, branding, and digital marketing from the comfort of your own home. This branding and digital marketing degree equips you with the skills and knowledge needed to craft compelling narratives, curate captivating content, and build meaningful relationships with your audience. It's about more than just selling a product or service; it's about creating an immersive brand experience that resonates with consumers on a deeper level.
Through hands-on projects and assignments, you will hone your skills in creative content creation, including copywriting, graphic design, and video production.
With this Course, You Will:
- Learn how to use data to get a better understanding of consumers
- Harness your creative skills to produce engaging marketing content using digital technology
- Gain specialist knowledge of the advertising and digital marketing industry that will prepare you for work in any industry
- Have hands-on experience
- Be future-ready and equipped with the skills required to take on the challenges of this new normal
Why choose
Veritas University College?
At Veritas, we are constantly re-thinking the learning process and leveraging on efficiency, technology and strategic partnerships to provide a holistic next gen educational journey for our students. Veritas is also committed to pushing the UN’s Sustainable Development Goals by continuously developing world class programmes at some of the most affordable fees available in the market. As a result of our far-reaching efforts, Veritas has received the BrandLaureate Best Brand in Online Education award for 2020, 2021, 2022, 2023 and 2024 in recognition of our exceptional academic and co-curricular experience.
How Do I Get In?
- A pass in STPM, with a minimum Grade C (GP 2.00) in any 2 subjects, and a credit in English at SPM level or any equivalent qualification; OR
- A pass in STAM with a minimum grade of Jayyid, and a credit in Mathematics and English at SPM level; OR
- Any qualifications equivalent to Diploma or Advanced Diploma (Level 4 or 5, MQF); OR
- Matriculation/Foundation qualification with a minimum CGPA of 2.00 out of 4.00, or any equivalent qualification.
COURSE MODULES
Year 1
- Learning Skills for Open Distance Learning (ODL)
- Creative Idea Conceptualisation
- Mass Communication Fundamentals
- Photography
- Principles of Advertising
- Principles of Marketing
- Consumer Behaviour
- Branding Strategy and Planning
- Creativity and Entrepreneurship
- Digital Image Creation
- Video Production
Year 2
- Media and Communication Theories
- Popular Culture
- Critical Thinking
- Media Ethics
- New Media Technology
- Motion Graphics
- Applied Branding Management
- Visual Branding and Identity Systems
- Media Strategy
- e-Commerce
- SEM and SEO
Year 3
- Research Methodology
- Internship
- Web Analytics
- Final Year Project Research
- Final Year Project Execution
Elective Modules
Choose any 2:
- Copywriting Across Media
- Creative Execution
- International Branding Strategies and Execution
- Digital Content Marketing
- Digital Branding and Business Strategies
- Social Media Marketing
MPU Modules
- Appreciation of Ethics and Civilisation (Malaysian students) / Malay Communication 2 (International students)
- National Language A / Academic Writing
- Serving our Society (S.O.S)
- Malaysian Constitution and Society
- Philosophy and Current Issues / Malaysian Studies 3
TUITION FEES
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MALAYSIAN / INTERNATIONAL STUDENTS |
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Year 1 |
Year 2 |
Year 3 |
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Resource Fee: RM1,000 per year |
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