Bachelor of Communication (Hons) Branding & Digital Marketing (Conventional)

Veritas University College

N/0323/6/0003(PA16250)03/28

Course Overview

Dive deep into the world of strategic communication, branding, and digital marketing. 

Branding & Digital Marketing are the cornerstones of future business success, driving engagement, loyalty, and growth in the digital age as effective communication and branding strategies are essential for businesses to succeed and stand out in a crowded marketplace.  

This degree equips you with the skills and knowledge needed to develop compelling brand narratives, create engaging content, and leverage digital platforms to connect with target audiences effectively.  

You will gain practical experience in developing integrated marketing campaigns, analysing consumer behaviour, and harnessing the power of social media and digital technologies to drive business results. Whether you're passionate about storytelling, creative content creation, or data-driven marketing strategies, this branding and digital marketing degree will prepare you for a rewarding career. 

Course Entry Requirements

  • A pass in STPM, with a minimum Grade C (GP 2.00) in any 2 subjects, and a credit in English at SPM level or any equivalent qualification; OR 
  • A pass in STAM with a minimum grade of Jayyid, and a credit in Mathematics and English at SPM level; OR 
  • Any qualifications equivalent to Diploma or Advanced Diploma (Level 4 or 5, MQF); OR 
  • Matriculation/Foundation qualification with a minimum CGPA of 2.00 out of 4.00, or any equivalent qualification. 

Why choose
Veritas University College?

At Veritas, we are constantly re-thinking the learning process and leveraging on efficiency, technology and strategic partnerships to provide a holistic next gen educational journey for our students. Veritas is also committed to pushing the UN’s Sustainable Development Goals by continuously developing world class programmes at some of the most affordable fees available in the market. As a result of our far-reaching efforts, Veritas has received the BrandLaureate Best Brand in Online Education award for 2020, 2021, 2022, 2023 and 2024 in recognition of our exceptional academic and co-curricular experience.

COURSE MODULES

Year 1

  • Mass Communication Fundamentals      
  • Principles of Advertising   
  • Principles of Marketing
  • Creative Idea Conceptualisation
  • Critical Thinking
  • Popular Culture
  • Photography
  • Digital Image Creation   
  • Consumer Behaviour  
  • Copywriting across Media
  • Digital Branding Image Strategies

Year 2

  • Applied Branding Strategy, Planning and Management  
  • Video Production
  • Media Ethics
  • Media and Communication Theories  
  • Creative Execution
  • New Media Technology   
  • E-Commerce 
  • Social Media and Content Marketing  
  • Media Strategy  
  • SEM and SEO 

Year 3

  • Research Methodology 
  • International Branding Strategies and Execution
  • Web Analytics   
  • Final Year Project
  • Internship

Elective Modules

Choose any 2:

  • PR Theory and Practice / Motion Graphics
  • Sound Design and Production / Visual Communication

MPU Modules

  • Appreciation of Ethics and Civilisation (Malaysian students) / Malay Communication 2 (International students) 
  • National Language A / Academic Writing 
  • Serving our Society (S.O.S)  
  • Philosophy and Current Issues / Malaysian Studies 3 
Detailed Course Modules

TUITION FEES

MALAYSIAN STUDENTS

Year 1
RM16,900

Year 2
RM16,900

Year 3
RM16,900

Resource Fee: RM1,000 per year

INTERNATIONAL STUDENTS

Year 1
RM21,900

Year 2
RM21,900

Year 3
RM21,900

Resource Fee: RM1,000 per year

You Might Also Like These Courses

BA (Hons) Media, Culture & Communication, University of Sunderland

You will be exposed to a broad spectrum of areas within the Media, Culture and Communications industry, which also gives you the flexibility to specialise in Public Relations, Journalism, or Broadcasting & Digital Media. 
> Learn more

BA (Hons) Advertising and Design, University of Sunderland

This programme covers the skills required to conceptualise ideas, create marketing content, and execute advertising campaigns. You will be encouraged to express ideas and push the boundaries of advertising whilst developing your own style and engaging your personal creativity. 
> Learn more

BA (Hons) Social
Media Management, University of Sunderland

This 3+0 degree offers hands-on experience in managing social media platforms, creating engaging content, and leveraging analytics for audience understanding. You will cover social media strategies, execution, and effective communication, providing insights into persuasion and content shareability. 
> Learn more

TopBuilt with Shorthand