Bachelor in
Business Administration (Hons) (Conventional/ODL)

COURSE MODULES

Year 1

Business Statistics
Business Statistics is the data science that allows you to make commercial decisions based on numerical and observable scales under uncertainties. It requires data collection, grouping, description, organisation, review, and interpretation. You will also earn a microcredential from John Hopkins University via Coursera for Campus. 

Financial Accounting
The purpose of this unit is to introduce you to financial accounting and reporting. It is designed to give an understanding of the scope and role of accounting within the business environment and to teach you to comment critically on the use of various accounting indicators. You will also earn a microcredential from University of Virginia via Coursera for Campus. 

Principles of Microeconomics
Microeconomics shows how and why different goods have different values, how individuals and businesses conduct and benefit from efficient production and exchange, and how individuals best coordinate and cooperate with one another. You will also earn a microcredential from University of Pennsylvania via Coursera for Campus. 

Introduction to Business Research and Proposal Writing
This module addresses principles of the scientific method and the research designs and techniques used in business. You will increase your knowledge in research and be provided with the background necessary to carry out research projects in business. You will also earn a microcredential from University of California, Davis via Coursera for Campus. 

Principles of Macroeconomics
Macroeconomics studies economy-wide phenomena such as inflation, price levels, rate of economic growth, national income, gross domestic product (GDP), and changes in unemployment. Macroeconomics deals with the performance, structure, and behaviour of the entire economy. You will also earn a microcredential from University of Illinois at Urbana-Champaign via Coursera for Campus.

Financial Management
This subject introduces you to the importance of financial management in business operations. You will learn the effects of changes in the business environment on the financial performance of firms and the various indicators used to assess the health and performance of an organisation. You will also earn a microcredential from University of Illinois at Urbana-Champaign via Coursera for Campus.

Principles of Management

In this module, you will learn about the key functions of management, including planning, organising, leading, and controlling. Additionally, you will explore various management theories and styles to understand how they can be applied in real-world business situations.

Principles of Marketing
You will develop a basic understanding of concepts and theories of marketing, allowing you to build on the ability to curate marketing activities and plans. You will also earn a microcredential from IE Business School, Spain via Coursera for Campus.

E-Commerce
This subject exposes you to the evolution of electronic commerce. You will be also exposed to the latest technological developments for the integration and planning of electronic commerce, including web server hardware, software, payment systems and electronic commerce security. You will also earn a microcredential from Digital Marketing Institute (DMI) via Coursera for Campus.  

Marketing Management
The module expands your knowledge of marketing by introducing advanced models and theories in the management of marketing strategies. It helps to develop a critical eye to each marketing plan to ensure effectiveness and efficiency. You w