BA (Hons)
Advertising & Design

University of Sunderland

R2/213/6/0111(FA2674)03/28

Here's the BIG Picture

In a digital age where attention spans are shorter than ever, visually appealing content is essential for effective communication. Moreover, advertising and design play crucial roles in shaping the way we perceive and interact with the world around us. 

This 3+0 advertising and design degree is your ticket to unlocking your artistic potential and honing your skills in visual storytelling and design to influence perceptions, evoke emotions, and drive action through your work. You will dive deep into the intricacies of advertising, learning to shape brand identities, craft memorable campaigns, or spark social change to leave a lasting impact on audiences worldwide. 

With a strong emphasis on practical skills development, this world-class UK Degree equips you with the tools and techniques needed to thrive in the competitive world of advertising and design. From graphic design to branding and campaign development, you'll gain hands-on experience and build a robust portfolio that showcases your talents to prospective employers. 

With this Course, You Will:

  • Cover the skills required to conceptualise ideas
  • Create marketing content, and execute advertising campaigns
  • Be encouraged to express ideas
  • Push the boundaries of advertising whilst developing your own style
  • Engage your personal creativity
  • Gain access to advanced standing into Year 3 of the BA (Hons) in Advertising & Digital Marketing offered by the University of Northampton

    Why choose
    University of Sunderland?

    The life-changing University of Sunderland is committed to widening participation with their world-leading research, public and private sector collaborations and track-record for providing quality student experiences that result in graduates who are the tomorrow-makers of societies and economies. The University was also shortlisted for University of the Year for 2021, the leading category in the annual THE – Times Higher Education – awards. They were also named University of the Year for Social Inclusion (The Times and Sunday Times Good University Guide 2021). 

    How Do I Get In?

    • IACT College Foundation in Media Studies– minimum CGPA 2.0
    • IACT Diplomas – minimum CGPA 2.0
    • A-Level – minimum of grade E in 2 subjects,
    • STPM – minimum of grade C in 2 subjects and an average CGPA of 2.0
    • UEC – minimum of grade B in 5 subjects
    • SAM, AUSMAT or CPU – 5 subjects with a minimum score of 50%
    • Matriculation or Foundation – minimum CGPA of 2.0
    • Other qualifications recognized by the Ministry of Education Malaysia

    English Language Proficiency

    • SPM 1119 (GCE-O) – C
    • IELTS – Band 6.0 with a minimum of 5.5 for each component, AND
    • Applicants must submit a portfolio for assessment and approval 

    COURSE MODULES

    Year 1

    - Design Theory 1  
    - Digital Image Making  
    - Introduction to Advertising 1  
    - Introduction to Advertising 2  
    - Motion Graphics 1  
    - Visual Communication in Graphic Design  
    - Drawing Techniques  

    Year 2

    - Advertising, The Campaign  
    - Branding, Positioning and Identity  
    - Design Theory 2  
    - Motion Graphics 2  
    - Photography  
    - Advertising Practice, The Book 1  
    - Graphic Communication  

    Year 3

    - Advertising Practice, The Book 2  
    - Creative Team Campaigns  
    - Design Research Project  
    - Major Project 1: The Creative Direction  
    - Major Project 2: The Negotiated Brief  
    - Major Project 3: The Creative Competition  -

    MPU Modules

    - Appreciation of Ethics and Civilisation (Malaysian students) / Malay Communication 2 (International students)  
    - Philosophy and Current Issues  
    - Integrity and Anti-Corruption / New Venture Creation  
    - Community Service  
    - National Language A (only for students without credit in SPM BM)  

    Detailed Course Modules

    TUITION FEES

    MALAYSIAN STUDENTS

    Year 1
    RM23,600

    Year 2
    RM23,600

    Year 3
    RM24,800

    Resource Fee: RM1,000 per year

    INTERNATIONAL STUDENTS

    Year 1
    RM28,600

    Year 2
    RM28,600

    Year 3
    RM29,800

    Resource Fee: RM1,000 per year

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