World Public Relations Day (WPRD), celebrated on July 16th, is a special day dedicated to honouring the incredible impact of PR professionals worldwide. It's a day to recognise those who shape stories, build trust, and connect organisations with their audiences. This day highlights the importance of ethical practices, strategic communication, and the positive impact that effective PR can have on businesses and communities around the globe. It serves as an opportunity for PR practitioners to reflect on their contributions, share knowledge, and inspire future generations in the field.

This day also marked a significant milestone for Malaysia's PR industry with the official launch of the Public Relations Practitioners Society of Malaysia (PRactitioners) and a groundbreaking collaboration between IACT College and PRactitioners. The launch, then paved the way for the 2024 WPRD Conference: The Future of Public Relations in a Changing World. The event, held at the Omnia Auditorium in Menara BAC, was virtually launched by the Minister of Communications, YB Fahmi Fadzil, and is the first of its kind in Malaysia in this millennium.

Nordin Abdullah, the Managing Director of Glenreagh Sdn Bhd, then took to the stage, to address the room. He shared his insights and enthusiasm about the WPRD Conference, highlighting its significance in advancing industry standards and fostering collaboration among professionals. He also emphasised the importance of the conference in shaping the future of PR and encouraged attendees to fully engage with the opportunities it presents. Nordin then introduced
Datuk P. Kamalanathan, Chairman of PRactitioners.

The event continued with YAM Tengku Panglima Besar Tan Sri Azlan ibni Al-Marhum Sultan Abu Bakar taking the stage to deliver his speech. In his address, Tan Sri Azlan shared insightful perspectives on the significance of the event and its impact on the industry. His speech highlighted key themes and offered valuable guidance, reflecting his deep understanding and commitment to the subject.

The high-tech launch of PRactitioners, featuring an innovative use of palm technology, was an electrifying event. The atmosphere was charged with high-beat music and enthusiastic applause, creating an immersive experience that highlighted the forward-thinking nature of the initiative. The dynamic presentation left the audience exhilarated and eager for what’s next.

The momentous signing of a Memorandum of Agreement between PRactitioners and IACT College then took place.

The day proceeded with a series of engaging talks delivered by leading industry experts and seasoned professionals. Each session was both interesting and inspiring, offering valuable insights into the latest trends and developments in the field. The diverse range of perspectives and experiences shared during these talks captivated the audience and provided thought-provoking takeaways that fueled further discussion and enthusiasm.

As the event drew to a close, the speaker delivering the closing note took the stage with palpable enthusiasm. Khairy Jamalludin (Radio presenter, Podcaster, and Former Health MinisterFormer Health Misnister) captured the attention of everyone present. He eloquently wrapped up the day's proceedings with grace and insight, reflecting on the highlights and key takeaways from the event. As he shared his own experience, his thoughtful and inspiring remarks resonated deeply with the audience, leaving a lasting impression and a sense of excitement for future developments.

His closing note effectively tied together the launch of PRactitioners and the 2024 WPRD Conference, reinforcing the event's impact and the collective commitment to advancing the industry.