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Leap with Shopper Marketing
Level Professional Courses
Intakes On demand
Study Mode Workshop /
Duration 2 days
Programme Professional Certificate
School Professional Courses
Overview

A slower economy and too much reliance on promotions is putting pressure on the bottomline. It’s time for marketers and agencies to embrace shelf out thinking to win at the last mile. Shopper marketing can complement consumer marketing and drive growth for the business.

At this workshop, marcom executives and brand owners will see consumer marketing and shopper marketing as two equal parts of the marketing game, rather than seeing Shopper Marketing as just another way of dealing with retailers. Participants of this workshop will transform the way they think about consumers, shoppers and retailers in an integrated manner. The sessions will enable them to embrace the opportunities and possibilities of “Marketing to the shopper at shopper mode”.