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Big Data Analytics in Marketing
Level Professional Courses
Intakes Monthly
Study Mode Part Time /
Duration 2 Days
Programme Professional Courses
School Professional Development
Overview

With the continuous progress in data science, there is a huge opportunity for sales managers to achieve new insights on how to increase sales, have more satisfied customers who return again and again. But, one obstacle many organizations face is learning how to convert ‘big data’ into use-able data. This is why the availability of data is not enough, knowing how to use it is crucial. Businesses need to learn to extract actionable data and use it in the right way to increase sales prospects.

This course will help develop your capabilities in using advanced analytical tools to address marketing problems. You will be exposed to a range of statistical tools and techniques, from classical statistical tools to emerging big data techniques. The emphasis is not on formulae of statistical tools, but on how to apply and interpret a range of statistical techniques to help answer marketing-related problems.