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BA (Hons) Public Relations & Marketing, University of Central Lancashire
R/345/6/0262, MQA/FA 2072
Level Undergraduate
Intakes January / April / June/ September
Study Mode Full Time / Part Time /
Duration 3 years (2+1)
Programme UK Transfer Degree Programme (Business)
School Business School
Overview

PR and marketing experts use their extensive knowledge of different platforms to curate content and create campaigns that can reach a wide range of audiences. This course has been designed to produce visionary Marketing professionals with key knowledge and skills in Public Relations practices.

You will develop an understanding of the historical roots of marketing, with a particular focus on public relations, as well as the context in which it takes place globally, to be able to adapt to the fast paced and rapidly changing marketing communications sector.

Graduates of this course will be equipped to enter a range of potential careers where it is vital to have knowledge and expertise in managing reputation, as well as understanding and communicating with an organisation/institution’s stakeholders. Public relations is practiced in a range of sectors and industries and in departments adopting a range of terminology, so our programme prepares graduates to be agile and versatile to work in a range of contexts within organisations.