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BA (Hons) Marketing Management, Kingston University
R/345/6/0262, MQA/FA 2072
Level Undergraduate
Intakes January / April / June/ September
Study Mode Full Time / Part Time /
Duration 3 years (1+2)
Programme UK Transfer Degree Programme (Business)
School Business School
Overview

The best marketers see the big picture – they look at the business landscape, identify the opportunities to influence audiences, and spot threats that could damage their brands.

The BA (Hons) Marketing Management course aims to provide you with an underpinning knowledge and understanding of business and how marketing theories and their strategic applications to organisations operating within a highly digitised and challenging global business environment can be applied.

Through the use of a wide range of approaches and e-learning forums you will learn varied aspects of marketing principles essential to the work of marketing professionals including: marketing planning and strategy, digital marketing techniques, consumer behaviour, advertising, communication with customers, pricing, distribution, selling techniques, building relationships with stakeholders and researching markets.